Rebranding introduction rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. The performance measurement system helps in improving organization association to achieve goals and objectives at an effective manner (ittner and larcker, 1998) the strategic planning based upon. Only rebranding has been considered to judge the impact on financial health of companies while there are other factors like business environment (political, economic, educational, competitors, suppliers etc) that have huge impact on financial results. About quality, design, features, brand name and sizes mohammad et al , (2012) also say that product is the physical appearance of the product, packaging, and labelinginformation, which can also influence whether.
The study sought to explore the impact of rebranding on the performance of the hotel industry in masvingo with the costs and tasks involved in rebranding one wondered whether rebranding was worth the value to the ultimate performance of the hotel industry or whether it was a source of competitive advantage. A study on impact of social media on company performance prof sandeep bhanot there are many studies on impact of social media on brand image done 1. Rebranding and organisational performance - some issues of relevance anil kumar singh vikas tripathi, , priyender yadav have a impact of rebranding a company[2. Companies changing their brand names are frequently reported in the business press but this phenomenon has as yet received little academic attention.
The effects of organizational brand equity on employment brand equity and recruitment outcomes abstract [excerpt] despite the importance of the first stage of recruitment, there has been limited research regarding. The effect of product branding and sales promotion to an organization growth has its contribution in the insurance industry because the growth of this industry is mainly tied to the success of good product brands and sales promotion. The role of the manager in the workplace is perhaps the most significant in terms of impact on organizational performance managers have the most direct influence on employees they line manage they carry the responsibility for aligning the performance of their department and its staff with overarching organizational goals. Brand integration, brand equity measurement, brand growth, and brand management the paper also outlines some gaps that exist in the research of branding and brand equity and formulates a.
Nonprofits & ngos the role of brand in the nonprofit sector many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion. Strategic marketing of financial services therefore is the strategy use in the creation and delivery of financial services that will satisfy the needs of customers at a profit or break even to the bank. In this study, we shed light on the organizational and performance implications of integrating social and environmental issues into a company's strategy and business model through the adoption of corporate policies. Impact of performance management on the of the organization performance appraisal is the continuous process of monitoring that the impact of pm on the.
The purpose of this study is to find out the benefits of product branding and the impact on sales performance of manufacturing firms organisational strategy, strategic roles of branding. Relatively new strategic management tools and organizational performance gichunge (2007) examined the effect of formal strategic management on organizational performance of medium sized manufacturing enterprises in nairobi, kenya. When creating a brand identity companies should aim to give depth to a brand by regarding the brand as a product, an organization, a person and a symbol (aaker, 2010) kapferer (2008) reviews the importance of.
Forward thinking leaders in growth-oriented organizations use the workplace genome ®, our cloud-based culture management platform, to measure and analyze their organization's culture, to uncover the distinct priorities for heightening their success, and to guide their teams to meaningful action on them. The impact of copycat branding on consumer choice strong evidence from the recognition data suggested that copycat branding can inﬂuence consumer choice the results demonstrated the impact of perceptually similar (copycat. Strategic planning is defined as the process of diagnosing an organization's external and internal environments, deciding on a vision and mission, developing overall goals, creating and.
The main objective of the study is to analysis the women entrepreneurs in northern district and their organizational performance secondary literature reviews and primary data collections methods. The impact of recruitment and selection criteria on organizational performance joy o ekwoaba department of industrial relations and personnel management. The role of brand logos in ﬁrm performance c whan park a,⁎, andreas b eisingerich b,1, gratiana pol a, jason whan park c,2 a marshall school of business, university of southern california, los angeles, ca 90089‐0403, united states.
Rebranding definition occurs because rebranding is a continuing action and involves steps that can be referred to as the process of changing a brand identity and image. The purpose of this study was to investigate the impact of business communication on organizational performance in nigerian companies in business, message is conveyed through various channels of.