Depending on your product or service, this simple effort may be a huge differentiation for you make sure your survey will give you actionable feedback in other words, ask questions that will give you answers about specific experiences as your customer so you will know what to fix. Recall that successful product positioning strategies should differentiate your product, address important customer buying criteria, and articulate key product attributes to achieve all three objectives, you must have an in-depth understanding of. Describe the attributes of your product or service in detail i am trying to write a 350 to 400 word paper case scenario- mcdonald new healthy fish sandwich marketing management $2000 - download this answer now checkout added to cart. Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market the 4ps is one way - probably the best-known way - of defining the marketing mix, and was first expressed in 1960 by e j mccarthy.
Whilst features and advantages are a function of the product or service, benefits are solely in the mind of the customer to explain, i offer these four examples example one: i have a hot water system. Product design is the process of deﬁning all the features and characteristics of just about anything you can think of, from starbuck's cafe latte or jimmy dean's sausage to gm's saturn or hp's deskjet printer. Question o describe the attributes of your product or service in detail o describe the pace at which your product will move through the product life cycle and the factors that will impact its movement.
Once you know your trade area, you can begin to study market characteristics using demographic, lifestyle and consumer spending data these institutions have collaborated in the 2010 update of the dma toolbox with assistance from the north central regional center for rural development. Include the fine print - while the bulk of your products or services section should focus on the end result product or service, you should also include information about your pricing and how you arrived at that price point and be sure to include details about how the product will be sold (ie retail, online, etc. As a whole, though, including keywords in your titles and using your product descriptions to sell customers is certainly a good approach 7 use more images and mixed media there's a lot more you can do with your product descriptions than just describe products with words. Writing your marketing plan for each product/service note: this plan should be focused on a particular product or service, because each has its own different description, features and benefits, customers, competitors and pricing. In other words, customers are less interested in the technical features of a product or service than in what benefits they get from buying, using or consuming the product (hooley and saunders 1993, p.
When you describe your company's products and services in your own words, you take ownership of the way your customers and stakeholders perceive them your descriptions of the products and services you provide will depend on your audience and on what you're trying to achieve. Describing the product/service in detail includes information such as use, service, color, size, shape,etc not only do you need to describe the product/service in physical terms, you also need to describe how the product/service is currently, or in the future, going to be used. There's more to customer satisfaction than customer service the most pleasant experience with a person can't make up for bad food, faulty products, or shipping delays there are several factors - 10 of which are outlined here - that influence a customer's decision to return or move on. For a product or service to succeed, it must be the right product, being sold at the right time, to the right customer, in the right market it must be produced and sold by the right company, and.
Ask yourself these 10 questions before going public with your revolutionary or must have product or service the sizzle won't last if it doesn't stand up to this test the 10 questions. Due to the increasing importance and share of the service sector in the economies of most developed and developing countries the world economy is characterized as a service economy lets understand the definition and characteristics of services in detail. Best answer: features - features are the attributes that describe your product or service in detail here's what you need to include when describing your product's features.
A product or service is said to be positioned effectively when its appealing characteristics have been implanted in the minds of consumers, so much so that the product or service is differentiated from other offerings in the market. When answering, be sure to keep the job description in mind and answer in a way that shows you are right for the job however, along with being positive, you should also be honest and straightforward regarding why you're a good fit for the company. Your competitive positioning strategy is the foundation of your entire business - it's the first thing you should pin down if you're launching a new company or product it's also important when you're expanding or looking for a new edge.